Started my career delving into health and fitness, where I got my first real taste of digital product design. I owned the design of the FitNation iOS app from discovery through to launch and got deeply involved in UX research and testing across multiple fitness platforms.

The turning point: There was something uniquely satisfying about designing for screens - the immediate feedback loops, the ability to iterate quickly and seeing real people interact with what I'd created. I was hooked.

Moved into the agency world, which was a masterclass in versatility and speed. I led a four-month engagement for Jaguar Land Rover and designed for brands like Sony, Crown Resorts, and SBS. Every project had different stakeholders, different constraints, different goals.

Key lesson: I learned to create scalable systems that could work across multiple clients and more importantly, how to communicate design decisions in rooms full of people who didn't speak "design." These skills became invaluable later in my career.

This was my first true product role and it completely changed how I thought about design. I spent eight months embedded in a digital transformation project, shipping high-traffic pages for major launches like the Cork Sofa and Paddington Bed Base while helping scale their design system.

The shift: I stopped thinking about projects and started thinking about outcomes. Led research, ran usability tests, obsessed over analytics. Design wasn't just about making things look good anymore - it was about driving measurable impact.

Designed weight tracking features for the Juniper app that ended up winning Gold at the 2023 Good Design Awards which felt pretty special. Also tackled the admin platform re-architecture, making healthcare plans more flexible and personalised across multiple health platforms.

Beyond delivery: This is where I really stepped into the "senior" part of my title. Scaled a multi-brand design system, mentored a direct report and got serious about improving not just what we shipped, but how we worked together as a team.

Currently designing in the fintech space, working on managed funds administration and investor platforms. Spent the last 12 months leading an end-to-end redesign of the admin platform - modernising complex, regulated workflows that operations and client teams use every day.

The challenge: This role has pushed me to think beyond screens. I'm translating regulatory constraints into product strategy, establishing design rituals that improve how multiple squads collaborate and finding ways to make sophisticated financial tools actually enjoyable to use.