Juniper Mobile App

Designing the goal weight and milestone tracker in the Juniper mobile app.

My role
Research & Analysis, Feature Strategy, UI Design, Usability Testing
Timeline
April 2023 - June 2023
Overview
Juniper offers a holistic and clinical approach to weight loss, combining medication, weekly check-ins, and free access to dieticians, medical support and health coaches to help patients lose weight while forming sustainable lifestyle habits.

After the successful launch of the Juniper mobile app, the Tracking team embarked on tackling one of the more complex issues when it comes to women's weight loss journeys, plateaus and fluctuations.
The problem
Of new Juniper app users, 70% of patients track their weight in the first 14 days, however, 50% of these users stop tracking their weight after 6 weeks on the program. We assumed this is because their progress is starting to slow, go backwards, or they don’t have an end goal.
After 6 weeks on the program, 50% of these users stop tracking their weight weekly.
The opportunity
Help patients stay motivated and manage expectations by showing how progress can slow as they near their goal and is not linear.

Discovery phase

We lacked an understanding of patient weight tracking behaviour so I conducted an intensive 2 week research sprint.
The goal was to understand:
• Why do patients stop tracking their weight?
• How and why do patients use the current tracking flow?
• Their current frustrations and likes
Interview type
Structured user interview
Participants
13 patients
Age groups
11 women over the age of 40
2 women under the age of 30
Method
Remote via Zoom
User interview methodology.
So, what did we uncover?
Patients:
• Track their weight out of obligation, not motivation
• Are unmotivated during plateaus or weight gains
• Like seeing their goals broken into bite-sized, achievable milestones
• Find the existing tracking graph too simple
• Are unaware of unlimited Health Coach outreach (provided by the Juniper program)
I use [the tracking] because I know that at some point, either the doctor or a dietitian might ask for it.

Tracking out of obligation
When I do log my weight, it’s because I’ve lost weight. If I am not losing weight, I don’t wanna remind myself.
Loss of motivation
With the current tracking graph in the app, you don’t see your entire progress…I want to see everything.
Limited long-term view
Happy Scale gives me some really good graphs, but it also gives trends, breaks it up into milestones, gives you a predicted rate and a current rate.
Milestones and trends
I summarised the interview takeaways into 3 key insights to help form our product strategy and experience.
Juniper patients want to see these improvements:
Value-driven tracking
Shift from obligatory tracking to a personalised, value-driven approach.
Holistic view of their journey
Offer a more comprehensive view of their weight loss goals and journey.
Motivation and support
Clearer communication about proactive Health Coach and Practitioner support.

Define phase

We redefined the opportunity to what we hypothesised was needed to increase tracking, reduce churn and improve the app user experience.
Help patients stay motivated and manage expectations,
by showing how progress can slow as they near their goal and that progress is not linear
by introducing a health-orientated milestone tracker.