Juniper Mobile App

Designing the goal weight and milestone tracker in the Juniper mobile app.

My role
Research & Analysis, Feature Strategy, UI Design, Usability Testing
Team
Kelvin Tan (Product Manager)
Audrey Wong (Research Lead)
Jewel Horton (UX Writer)
Joey Hotz (Engineer)
Timeline
April 2023 - June 2023

Overview

After the successful launch of the Juniper mobile app in April 2023, the tracking and visualisation team embarked on tackling one of the more complex issues when it comes to women's weight loss journeys - plateaus and fluctuations.

The problem

Of new Juniper app users, 70% of patients track their weight in the first 14 days. After 6 weeks on the program, 50% of these users stop tracking their weight weekly.
• In the first month of their weight loss journey, a patient can lose over 1kg a week.
• After the third month they might plateau and lose 1kg after an entire month.
• We hypothesised that patients stop tracking  after 6 weeks because their weight loss is starting to slow and  they aren't tracking their progress against an end goal.
After 6 weeks on the program, 50% of these users stop tracking their weight weekly.

The opportunity

How might we help patients stay motivated and manage expectations when tracking their weight loss and progress?
There was an opportunity for us to help patients stay motivated throughout their weight loss journey by introducing the ability to allow patients to set a healthy desired weight goal and a milestone tracker that  breaks this weight goal into small, achievable milestones.

Discovery & research

User interviews
My research lead and I conducted structured user interviews with Juniper patients to understand how and why they are currently tracking their weight (aka their needs), their frustrations and other insights on our patients' tracking behaviour.
Interview type
Structured user interview
Participants
13 patients
Age groups
11 women over the age of 40
2 women under the age of 30
Method
Remote via Zoom
User interview methodology.
"Once I got stuck at that 68kg mark, I didn’t feel that it was benefitting me at all… so I sort of let that go a bit."
Patient 1
"When I do log my weight, it’s because I’ve lost weight. If I am not losing, I don’t wanna (sic) remind myself."
Patient 2
“With the current tracking graph in the app, you don’t see your entire progress…I want to see everything.”
Patient 3
“[Competitor] gives me some really good graphs, but it also gives trends, breaks it up into milestones, gives you a predicted rate and a current rate.”
Patient 4
“[Competitor]  had this goal system. You could set yourself goals for specific milestones and you would make them a treat yourself goals.
Patient 5

Discovery & research

Key insights
My research lead and I conducted structured user interviews with Juniper patients to understand how and why they are currently tracking their weight (aka their needs), their frustrations and other insights on our patients' tracking behaviour.