The problem
Of new Juniper app users, 70% of patients track their weight in the first 14 days. After 6 weeks on the program, 50% of these users stop tracking their weight weekly.
• In the first month of their weight loss journey, a patient can lose over 1kg a week.
• After the third month they might plateau and lose 1kg after an entire month.
• We hypothesised that patients stop tracking after 6 weeks because their weight loss is starting to slow and they aren't tracking their progress against an end goal.
After 6 weeks on the program, 50% of these users stop tracking their weight weekly.